Top 5 Virtual Fitness Programs in Turkey Q3 2023

The third quarter of 2023 saw notable activity in the virtual fitness program sector in Turkey. Here’s a closer look at the performance of the top 5 apps in this category.

Freeletics: Workouts & Fitness showed a steady revenue stream, peaking at around $2.1K in the week of July 24. Downloads fluctuated but saw a significant spike to 1.8K in the final week of September. Weekly active users (WAU) increased from 2.3K at the start of the quarter to approximately 4K by the end.

Strava: Run, Bike, Hike displayed a revenue peak of $2.5K in early September. Download numbers were relatively stable, with a slight dip towards mid-quarter but maintained around 1.4K to 1.9K per week. WAU remained robust, averaging around 32K, with a peak of 33.8K in late August.

Fitify: Fitness & Home Workout experienced a revenue peak of $1.8K in early September. Downloads saw a significant decline from 11K in late July to 3.7K by the end of September. WAU also dropped from 30.4K in late July to approximately 21.5K in the final week of the quarter.

Kegel Men: Men's Health saw revenue peaks of $2.6K in the week of September 11. Downloads peaked at 4.8K at the end of June and saw a downward trend, reaching approximately 1.1K by mid-September.

Home Workout - No Equipments displayed impressive download numbers, peaking at nearly 56K in late July. Revenue remained relatively steady, with a peak of $1.3K in early August. WAU showed a strong presence, peaking at around 199K in early September.

For more detailed insights and data, visit Sensor Tower.